I wanted to create a purple shampoo that was great for toning blondes + brunettes, that was also sulfate-free...I have always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair. If ever you have any issue opening your liter pumps unscrew the base of the pump a little bit, screw it back down tight, and then twist. It will pop right up!
