Product DescriptionMoroccanoil Blonde Perfecting Purple Shampoo combats brassiness in blonde, lightened, or grey hair. Violet pigments counteract harsh yellow and orange tones, restoring color to its intended appearance. ArganID technology helps infuse argan oil into hairs cortex, helping to repair and seal the cuticle. 92% of consumers reported this shampoo tones down brassiness (in an independent study on consumers ages 18-65, after 1 application).Brand StoryA story of success, an impulse for innovation and a relentless pursuit of high-performing oil-infused beauty products fashioned an iconic brand: Moroccanoil.
